Brand Identity Design for Beginners

Building distinctive brands has never been more important. In a world awash with brands, how do you stand out from the rest?

Brand identity is the cornerstone of branding. You might have a great business idea and a service to sell, but without strong design, the user experience can suffer.

In this course, I'll teach you the basics of designing a brand identity from scratch. I'll walk you through my process using real client examples and share all the tips I've gathered from my 8 years of experience. Creating a brand identity is about more than just a logo; there are many other assets and elements involved, which I will demonstrate to you

You’ll learn:

• Differences of brand identity, branding and brand building
• My personal identity design process
• Brand, Customers, Goals
• Designing distinctive assets
• Crafting beautiful mockups for your identity
• Brand Discovery process
• Executing on brand touch points
• How to present your identity
• How to package your services